The Story Behind 7997 LUXE: A Journey Through Creativity and Style
7997 LUXE was born from a simple yet powerful desire: to create something that’s genuinely fun and creative. In a world often driven by pressure and stress, it became important for me to find a balance—something that reflects my passion for fashion, art, and life itself.
The moment of inspiration came when I freed myself from the burden of work and side hustles that had been stifling my creativity. I wanted to build something that not only brings me joy but also resonates with others. And so, 7997 LUXE was born.
The number 7997 is more than just a random figure. It’s my birthdate, September 7th, 1997. For me, it has become a kind of personal lucky number—a symbol of what’s important to me and who I am.
My vision for 7997 LUXE goes beyond simply curating content. I want to build a community that shares my passion for fashion, art, and living life to the fullest. Many of my posts showcase the elite of our society—people living an unimaginable lifestyle that many of us dream about. I want to make those dreams feel more attainable through inspiring content and, soon, through my own clothing collections and the unique pieces I discover on my travels. These special finds will eventually be available for purchase, and they are truly one-of-a-kind.
Who is 7997 LUXE for? It’s for anyone who feels it. I believe most of my followers will be between 16 and 36 years old—people drawn to the aesthetics and the stories behind the images.
What makes 7997 LUXE special is the sense of community. It’s not just about luxury—I don’t take myself or the brand too seriously. It’s more about conveying a feeling than being a designer label. It’s a place where you can feel inspired, understood, and most importantly, where you can enjoy the moment.
My journey with 7997 LUXE has just begun, and I’m excited to see where it leads. Of course, I have plans, like reaching the 10k follower mark next year and offering exclusive fashion items. But in the end, things always turn out differently than expected, and that’s the beauty of it.
If I could share one message with my community, it would be this: Stay chill, don’t take life too seriously, spend time with family and friends, and live your life. Don’t stress too much about tomorrow—live in the here and now. And if you own a unique piece from 7997 LUXE, know that it’s something I chose with love and passion in that moment—something that spoke to me and said: This is awesome.
